there is a captivating new brand from Australian designer Nikita Sernack.

Launching worldwide in June 2021 at Afterpay Australian Fashion Week, RUMER encompasses

femininity, youthfulness and confidence in striking designs that radiate an effortless sophistication.

A thread of nostalgia is woven through the alluring aesthetic, a nod to the sensuous 70’s,

an era of freedom and expression. Beautiful linen fabrications and earthy tones are accentuated

with enchanting florals. A brand that exudes that je ne sais quoi magic. RUMER has it.


The Rumer launch collection – Romanticist – expresses our love and adoration for our muses, for the romance and sensuality of garment to wearer, expressing freedom and emphasising feeling. It is the enveloping romance of a new expression, a new love.

The euphoric excitement, the enraptured inspiration, the blissful infatuation.


The state of being pleasantly lost in one's thoughts; a daydream.

Reverie offers elevated day wear, translated through striking silhouettes, beautiful linen

fabrication & earthy tones accentuated with enchanting floral prints, all of which is designed &

produced in Australia with a focus on creating timeless, stylish & treasured pieces.

Reverie is a vision, it is revelling in treasured moments.